TikTok's 2026 ad policy prohibits AI-generated endorsements. All advertisers must now run ads via a verified TikTok profile.
1 min read
What changed
TikTok's 2026 ad policy explicitly prohibits AI-generated endorsements in advertising content
TikTok is phasing out its Custom Identity option for advertisers
All advertisers must now run ads via a verified TikTok profile
What it means
If you've been using AI-generated avatars or deepfake-style testimonials in TikTok ads, those campaigns will be rejected. The verified profile requirement means you can't run ads from throwaway accounts. TikTok is tightening authenticity standards post-sale, likely to rebuild advertiser and user trust.
What to do
Audit any TikTok ad creative using AI-generated faces or voices. Replace with real creator content or UGC.
If you're running ads from a non-verified profile, start the verification process now.
For AU businesses spending on TikTok, the verified profile requirement is the more urgent action item.
Source: TikTok official ad policy updates