Six dimensions. Three kinds of evidence. Calibrated by industry.
Every dimension is read from real platform data, structured business context and senior judgement, then set against Australian businesses in the same industry. Not a survey. Not a self-assessment. A measurement system, and the method behind every number on this site.
Three layers. Six reads.
Every dimension is read from three kinds of evidence. Each layer sees something the others miss.
What the platforms already know. Traffic patterns, search rankings, ad performance, site speed, tech stack. Data that exists whether you look at it or not. The model reads it directly.
What only you know. Team size, budget, goals, decision-making structure, sales cycle. The business context that makes the numbers mean something. Without it, every read is missing half the story.
What requires judgement. Brand positioning, messaging clarity, competitive differentiation, content quality. A machine can flag the signals. A senior operator evaluates what they mean.
Six questions. Not six metrics.
Each dimension answers a question an owner or a board actually asks. The signals underneath change as platforms change. The questions do not.
CMS, mobile experience, site architecture, page speed, structured data. The build quality of your digital presence and whether the thing you have built is ready to compete.
Organic visibility, paid efficiency, content velocity, social presence, review momentum. The channels that bring people to the door and whether those channels are growing or shrinking.
Conversion rates, user experience friction, social proof, calls to action and the gap between mobile and desktop. Whether visits become outcomes or just bounce.
Return visitors, email engagement, loyalty mechanics, community presence, post-purchase experience. Whether one visit becomes a relationship or a dead end.
Value proposition, visual identity, messaging consistency, branded search volume, competitive differentiation. Whether you occupy a position in someone's head or just a row in a spreadsheet.
Analytics quality, conversion tracking, consent compliance, attribution depth, testing maturity. Not whether the infrastructure exists but whether you use it to make better decisions.
Same model. Different lens.
A plumber and a SaaS company do not need the same marketing mix, so every industry carries its own dimension weights. What good looks like changes by market. The rigour does not.
Explore the benchmarks →Every read comes with a receipt.
Not every read carries the same weight. The more sources connected, the sharper it gets, and we show how much evidence sits behind each one so you know how much to trust it.
Asked often. Answered straight.
Continuously. Signal thresholds and industry calibrations update as more data comes through the system. The six dimensions and three evidence layers are structural. Everything underneath evolves.
No. The model reads sole traders and ASX-listed companies on the same framework. Industry calibration means a local plumber is not judged against a national SaaS company. The bar adjusts. The rigour does not.
A dashboard shows you what happened. The read tells you what it means and what to do about it. The model turns platform data into a diagnosis, the plan turns the diagnosis into prioritised actions and the measurement loop tells you whether those actions worked.
The model calibrates from the closest benchmarked vertical and adjusts as data comes in. First reads are directional. They sharpen with every connected source and every engagement.
Yes. The benchmarks are open. You can explore how industries compare and what the dimensions look like before a single conversation happens.
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This read is how every engagement starts and how every room keeps itself honest. Start a conversation, or explore the open benchmarks first.