1 min read
What changed
Shopify extended native B2B features to all merchants on Basic, Grow and Advanced plans at no extra cost.
Features include company profiles for wholesale buyers, up to three custom catalogues with tailored pricing, volume discounts, quantity rules, vaulted credit cards and payment terms.
Previously these features required Shopify Plus or third-party apps.
What it means
This removes one of the biggest reasons Australian SMBs were paying for Shopify Plus or bolting on apps like Wholesale Club or Bold Custom Pricing. If you sell both direct-to-consumer and wholesale, you can now run both channels from one Shopify store without plugins. That means fewer integration points to break, cleaner data and lower monthly costs. For the Australian wholesale and trade market, this lowers the barrier to running a proper digital wholesale operation significantly.
What to do
Check your Shopify admin for the new B2B section under Settings
Set up company profiles for your top wholesale accounts with custom pricing catalogues
Remove any third-party wholesale apps that are now redundant and audit for leftover code
Test the payment terms feature with a small group of trusted wholesale buyers before rolling out broadly
Source: Practical Ecommerce and Shopify Newsroom (April 2026)
