Shopify is rolling out native B2B features to Basic, Grow and Advanced plans, letting merchants manage wholesale and DTC from one store.
Shopify extended native B2B wholesale features to all plan tiers at no extra cost, removing the Plus requirement for dual retail-wholesale operations.
Shopify rolled out B2B features including company profiles, custom catalogues, volume discounts and payment terms to Basic, Grow and Advanced plans.
Running wholesale and DTC from one store without Plus pricing or third-party apps cuts operational complexity and monthly costs significantly.
Australian ecommerce businesses selling both retail and wholesale can now consolidate onto standard Shopify plans instead of paying for Plus or bolting on apps.
Ecommerce operators running both B2B and DTC channels, particularly those currently paying for Shopify Plus or wholesale plugins.
Competitors on Shopify will adopt these features quickly, and businesses still using manual wholesale processes or expensive plugins will lose their cost advantage.
Check your Shopify admin for the new B2B features and evaluate whether they replace any paid wholesale apps
Set up company profiles and custom catalogues for your wholesale buyers this week