1 min read
What changed
Shopify extended native B2B features to all merchants on Basic, Grow and Advanced plans at no extra cost
Features include company profiles for wholesale buyers, up to three custom catalogues with tailored pricing, volume discounts and quantity rules
Vaulted credit cards and payment terms are now available natively without third-party plugins
What it means
Australian businesses that sell both wholesale and direct-to-consumer no longer need separate platforms or expensive plugins to manage B2B operations. This removes a significant cost and complexity barrier. If you have been using workarounds like discount codes for wholesale pricing or separate storefronts for trade customers, you can now consolidate into a single Shopify store.
What to do
Review the new B2B features in your Shopify admin under Settings > Markets or Customers > Companies
Set up company profiles for your top wholesale accounts and assign custom catalogue pricing
Configure payment terms (net 30, net 60) for trade customers who currently pay on invoice outside Shopify
Audit your current B2B plugins and remove any that duplicate the new native functionality to reduce app costs
Source: Practical Ecommerce, Shopify Newsroom (April 2026)
