Google is upgrading all Dynamic Search Ads to AI Max starting now, with forced migration in September 2026. Act before you lose control.
Google is retiring Dynamic Search Ads and force-migrating all DSA campaigns to AI Max by September 2026, with voluntary tools available now.
Google released upgrade tools for DSA users this week, with forced auto-migration of all remaining DSA campaigns to AI Max starting September 2026.
Letting Google auto-migrate without reviewing your settings risks losing granular control over targeting, bidding and negative keyword structures.
Australian advertisers running DSA campaigns have five months to migrate on their own terms before Google does it for them.
PPC managers, ecommerce teams and agencies running Dynamic Search Ads across any Google Ads account.
Waiting for the forced migration means losing control of the transition, with no guarantee your historical settings will transfer cleanly.
Log into Google Ads and check for the AI Max upgrade prompt on any DSA campaigns
Duplicate a DSA campaign as AI Max and run a side-by-side performance test over two to four weeks