Google's AI director outlined a new content playbook for agentic search where AI agents complete tasks on behalf of users, shifting SEO from ranking to actionability.
Google's AI director outlined a new content playbook for agentic search, where AI agents complete tasks on behalf of users, shifting SEO strategy from page rankings to content actionability.
A Google AI director published guidance on how content should be structured for agentic search environments where AI agents act on queries rather than returning links.
Search is evolving from "find information" to "complete tasks." Content that helps an agent finish a job will get selected. Content that only informs may get skipped entirely.
Australian service businesses, ecommerce operators and professional services firms need to evaluate whether their content is structured for task completion, not just information delivery.
SEO teams, content strategists and product marketers at businesses where search is a primary acquisition channel.
Content optimised only for traditional search rankings will become invisible as agentic search surfaces actionable content over informational content.
Audit your top landing pages for task-completion signals: clear CTAs, structured data, booking/purchase flows that an AI agent could execute.
Start building content that answers "do this" not just "learn about this."