Meta is adding location fees to advertiser bills to pass through Digital Service Taxes in the UK, France, Spain, Italy, Austria and Turkey.
1 min read
What changed
Meta is adding "Location Fees" to advertiser invoices starting April 2026
The fees cover Digital Service Taxes (DST) in specific countries: Austria 5%, France 3%, Italy 3%, Spain 3%, Turkey 5% and UK 2%
Australia is not currently on the list but the precedent matters
What it means
Meta is passing government-imposed digital taxes directly to advertisers instead of absorbing the cost. While Australia is not affected today, the Australian government has been considering a DST for years. If Australia follows the UK or EU model, expect a similar surcharge on Meta ad spend. For Australian businesses targeting international audiences in affected countries, your Meta invoices will already reflect these fees.
What to do
Check your Meta Ads billing for any new location fee line items if you target EU or UK audiences
Factor potential 2-5% surcharges into international campaign budgets
Monitor Australian government DST discussions. The Treasury has flagged this as an active policy area
Document the fee impact on your ROAS calculations for affected markets
Source: SocialBee, Meta for Business