Question 1

What are the four jobs of a marketing function?

Accepted Answer

Pulling the numbers together, knowing which of them to trust, deciding what to do about it, and doing it without being asked. Every business stacks people up that ladder, from coordinator to head of marketing, and a large share of what those people do is move numbers around rather than practise their craft.

Question 2

How much digital advertising spend is wasted in Australia?

Accepted Answer

Next&Co's Digital Media Wastage Report found 43% of Australian digital advertising spend failed to further the objective it was bought for, across audits of more than four hundred advertisers with digital budgets between half a million and twenty one million dollars. Against national digital ad spend of about A$14.1 billion, that is roughly A$6 billion a year. It is not wasted on purpose. It is wasted because nobody can see which spend it was.

Question 3

Does a marketing operating system replace the marketing team?

Accepted Answer

No. Nothing is removed. The reporting half of each job moves. A coordinator gets back the channel strategy they were hired for, a specialist gets time inside the platform rather than the spreadsheet, a manager gets the judgement call with the working already done, and a head of marketing gets a straight answer everyone else has already seen. It is not an argument about whether to have people, it is about where this particular work falls between them.

Question 4

What can the room answer once the data is connected?

Accepted Answer

Once paid media, organic search, web and app analytics, email and SMS, social and owned channels and the website itself are joined up, the room can answer across what things actually cost, what is working, what quietly stopped, whether a change held, which numbers to trust and what to do next. What it can answer depends on what is connected, and it says which answers it cannot reach yet.

Question 5

Which data sources does New Rebellion connect?

Accepted Answer

Paid media, organic search, web and app analytics, email and SMS, social and owned channels, and the website itself. In practice that includes GA4, Google Search Console, Google Ads, Meta Ads, TikTok Ads, Microsoft Advertising, Klaviyo and Google Tag Manager, plus an automated site scan covering tracking, Core Web Vitals, security headers, schema markup and tech stack.

Question 6

How much does a marketing function cost to staff?

Accepted Answer

At the median of New Rebellion's own published Australian salary bands, plus superannuation, one hire covering a single craft is about A$7,500 a month, a team of three about A$28,000, a department of six about A$64,400 and a function of twelve about A$133,900. Those figures are before recruitment, tooling or the three months it takes anyone new to be useful.

Question 7

How autonomous is the room today?

Accepted Answer

Two of the four jobs are the room's already, done rather than assisted. The third, deciding what to do about it, is being built now. The fourth, acting without being asked, is built and stays switched off until a client asks for it, and when it is switched on every move lands paused, capped, reversible and written to a log nobody can edit.

We believe marketing should run on gut feel.evidence.

One hundred dollars into digital advertising.

Hook up everything you already run.

Nobody in your business can answer these, and you are already paying people to try.

Nothing is removed. The reporting half of each job moves.

Two of the four are already running. Come and use them.