THE VISION

We believe marketing should run on

gut feel.
evidence.

Every signal connected. Every action measured. The picture a CMO would have if they had the time.

THE COST OF BEING BLIND

None of it gets wasted on purpose.

It gets wasted because nobody can see. Numbers in seven dashboards, nobody can stitch them. Decisions made on the loudest opinion. Campaigns launched and forgotten.

Australian businesses spend
A$0B

on digital advertising every year.

Of that, every year
0%

is wasted.

THE EVIDENCE

That's
A$0 billion
gone every year. In Australia alone.

HOW IT MANIFESTS

“The numbers are going down. Nobody can explain why.”

“You ran campaigns all month. You can account for half of what was spent.”

“You're planning next year. You can't tell which line item earned its keep last year.”

“Your media buyer says one number. Your analytics lead says another. The room turns to you.”

We see this in every consult. Different industry, different team. Same wall.

Google AnalyticsHubSpotMailchimpHootsuiteBufferCanvaAhrefsSEMrushKlaviyoMeta AdsGoogle AdsTikTok AdsLinkedIn AdsMicrosoft AdsLooker StudioTableauHotjarCrazy EggFullStoryMixpanelAmplitudeSalesforceZohoPipedriveMondayAsanaTrelloNotionSlackIntercomDriftZendeskFreshdeskShopifyWooCommerceMagentoWordPressWebflowContentfulScreaming FrogSurferFraseTrustpilotG2SimilarWebBuzzSumoBrandwatchMentionLoomVidyardWistiaYouTube StudioFigmaZapierMakeStripeXeroQuickBooksTypeformJotFormSurveyMonkeyPendoBrazeCustomer.ioIterableActiveCampaignMarketoPardotSendinblueConvertKitDripGTMGA4Search ConsolePage Speed InsightsBing WebmasterOptimizelyVWOUnbounceInstapageLeadpagesClickFunnelsSegmentHeapKissmetricsAdobe AnalyticsSprout Social
ONE BRAIN

All of it.
Connected. Scored. Acted on.

The chaos doesn't go away. We absorb it. Hub takes every platform you already use and gives you back one picture.

WHAT IT LOOKS LIKE

Not a dashboard.
A command centre.

Every signal connected. Every action measured. The picture a marketing leader would have if they had the time and the team to keep it current.

215+Signals scored

Not just page views. Six dimensions, every platform, every channel, connected.

6Dimensions covered

Digital, Acquisition, Conversion, Retention, Brand and Data. Every channel, scored against your industry.

∞Compounds

Hub remembers every action, outcome and decision. The longer you use it, the less work you do.

NEW-REBELLIONHub
Connected
F
Signal
See
Analytics
Site Health
Rivals
Reports
Act
Marketing Plan
Amplify
Content
Learn
Debrief
Benchmarks
Nous
Good morning
Three actions shipped this month. Two worked.
+3 this month
Marketing Score
61+5.4%
Sessions (30d)
14.2K+12%
Conversion rate
3.2%+0.3pp
Actions completed
3/4
Dimensions
Digital
72
Acquisition
58
Conversion
65
Retention
44
Brand
71
Data
56
Connected sources
GA4
Search Console
Google Ads
Meta Ads
Klaviyo
TikTok
GTM
30-day score trend+5.4%
This month's action
Fix mobile conversion drop-off
Checkout page loses 34% of mobile users at delivery step. Simplify form fields.
In progress
CE +3
Last action outcome
Worked
+12% mobile CVR
2.4K
Sessions today
A$4.2K
Ad spend (MTD)

THE ANSWER

One loop. Always closing.

See, plan, act, measure, learn. Each stage feeds the next. The last feeds the first. That's the difference between a dashboard and a system.

0102030405HUBSEESeePlanActMeasureLearn

See.

Connect every platform you use. GA4, Search Console, Google Ads, Meta, TikTok, Klaviyo.

Click any stage. Or open the loop and walk through it.

WHERE THIS GOES

Self-automated marketing infrastructure.

The horizon. A system that connects every platform, scores the work, builds the plan, deploys it and measures the outcome. Then does it again. Every month. Without waiting for someone to pull a report.

Now
Human-led, machine-assisted
Next
Machine-led, human-approved
Then
Autonomous, human-supervised
Now · Human-led, machine-assisted

Coordinator with superpowers

One person sits at Hub. They see every channel, every campaign, every conversion. They see how the business scores against its industry. They see what to do next. And they see when an action worked or didn't. The work of a five-person marketing team, run by one.

What's shipped
  • Connectors live across analytics, paid media and email. The channels you're already running.
  • Scoring engine across every dimension of marketing, benchmarked by industry.
  • Prioritised plan generator. Actions ranked by what will move the score.
  • Outcome measurement. Every action bound to a metric, tagged by what worked.
  • The closed loop running on a monthly cadence.
What this looks like in practice

An Australian business connects their stack in a single sitting. Hub scores them against their industry. Generates a 3-month plan. The first month's action ships. The outcome lands. The score moves. The next plan generates. All in one place.

AcquisitionConversionRetentionBrandDataONEOPERATOR
What it means

Marketing run on evidence, on the cadence of a real business. Not on the cadence of a quarterly readout.

Next · Machine-led, human-approved

The function without the team

A business that has never had a marketing coordinator gets the same capability. Hub stops being just a brain. It starts being the hands too. The plan doesn't sit in a doc. It deploys.

What we're building
  • Deployment templates. Ship tracking and pixels without a developer.
  • Auto-generated content briefs from real search and competitor gaps.
  • Budget reallocation engine across channels.
  • Campaign QA before anything launches.
  • Auto-running A/B tests on conversion blockers.
What this looks like in practice

A founder running marketing without a marketer. Hub identifies the conversion drop on mobile checkout. Writes the fix. The founder approves. Hub deploys it. Measures the result. No agency, no developer, no waiting weeks for a ticket.

SIGNALSHUBDEPLOYSGA4AdsSiteESP
What it means

The function exists without the team. The human stays on the decisions that matter. Hub takes the operational work.

Then · Autonomous, human-supervised

Self-driving marketing ops

Signals trigger the plan. The plan triggers execution. Execution triggers measurement. Outcomes feed back into the next plan. The loop runs on its own. Humans approve direction and budget. The system compounds as it learns your business deeper every month.

What we're working toward
  • Hub-built and Hub-deployed campaigns across paid channels.
  • Autonomous spend reallocation by outcome velocity.
  • Outcome-weighted recommendations from your own action history.
  • Full closed-loop attribution end to end.
  • Predictive scoring. Model the impact before committing the budget.
What this looks like in practice

Hub sees a dip in conversion rate. Identifies the cause. Builds a fix. Tests it. Reallocates budget. Reports back. The whole loop ran while the founder was on holiday. They approved once, when it mattered.

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What it means

Marketing operations that maintain themselves. The system gets sharper every cycle. The business compounds.

See it on your business.

Hub is live for a small group of Australian businesses today. Connect your data. Get our take. Two business days. Yours to keep.

Get in touch →