Gabby and Hezi Leibovich, the brothers behind Catch, have acquired Click Frenzy out of liquidation. They plan to relaunch the online sales platform weeks after it collapsed.
The Leibovich brothers built Catch into a business worth over $2 billion before selling to Wesfarmers. They know Australian ecommerce better than most.
Gabby and Hezi Leibovich have acquired Click Frenzy out of liquidation. The founders of Catch, one of Australia's most successful ecommerce exits, plan to relaunch the online sales platform just weeks after it collapsed.
Click Frenzy went into liquidation in late March 2026 after years of declining relevance. The platform, launched in 2012 as Australia's answer to Black Friday, once drove massive traffic spikes for online retailers. It became a fixture on the Australian ecommerce calendar.
But the format lost its edge. Always-on discounting from Amazon, marketplace sales events and direct-to-consumer flash sales made the concentrated sales window less compelling. Retailers stopped investing in it. Consumer excitement faded.
The brothers sold Catch to Wesfarmers in 2019. Since then, they have been investing in ecommerce ventures and building new platforms. Acquiring Click Frenzy gives them a known brand with residual consumer awareness and an existing retailer network to rebuild on.
The price Wesfarmers paid for Catch in 2019, validating the Leibovich brothers' track record in Australian ecommerce
The clickfrenzy.com.au website already shows a placeholder: "The Relaunch is Coming. Australia's ultimate online shopping experience is coming back."
Why it matters
This is a signal about the state of Australian ecommerce. A brand that defined online sales events for a decade collapsed, and two of the most experienced operators in the country picked it up for a fraction of its former value.
For Australian retailers, the question is whether a relaunched Click Frenzy can recapture attention in a market now dominated by Amazon Prime Day, EOFY sales and platform-native promotions. The Leibovich brothers have the credibility and the network to make it work. Whether the format still has legs is the real test.