Bing Webmaster Tools is adding four AI reporting features in global preview: Intents, Topics, Citation Share and Compare. Citation Share shows what percentage of all citations for a query your site wins against rivals. For the first time you can measure whether AI answers are quoting you or your competitors.
A citation you cannot measure is a citation you cannot defend. This is the first real scoreboard for AI visibility.
For most of the AI search era, businesses have been flying blind on one simple question. When an AI answer quotes a source, is it quoting you or someone else? Bing is starting to answer that.
Bing Webmaster Tools is rolling out four AI reporting features in global preview: Intents, Topics, Citation Share and Compare. Citation Share is the one that matters most. It shows your site's percentage of all citations for a given grounding query, so you can see whether you are winning or losing AI citations against rivals, not just whether you show up at all.
Intents classifies the queries that cite you into categories like informational, commercial and research. Topics rolls related queries into themes, so solar panels, solar efficiency and residential solar installation group under one label. Compare overlays a previous period so you can see how citation activity has shifted.
Why it matters
AI answers are eating the click. The fight has moved from ranking on a page to being the source the answer is built from. Until now you could feel that happening and do nothing about it because there was no number attached.
Bing is rolling out Intents, Topics, Citation Share and Compare in global preview, giving sites a competitive read on AI citations for the first time
This is Bing, which powers Copilot, not Google. Plenty of Australian businesses will shrug at that. They should not. The behaviour Bing is exposing is the same behaviour happening across every answer engine, and a free competitive metric is a free competitive metric.
What to do about it
Turn the preview on. If you have a Bing Webmaster Tools account already, the data is there to read. If you do not, set one up, because the cost is an hour and the payoff is visibility you did not have.
Look at Citation Share by topic, not by single query. The thematic view tells you which subjects you own and which you are losing, which is where decisions actually get made.
Use Intents to check you are being cited for commercial queries, not just informational ones. Being quoted on a how-to is nice. Being quoted when someone is ready to buy is the one that pays.
Use Compare to catch decline early. A citation share sliding for three months is a problem you can still fix. The same slide noticed a year later usually is not.
Do not wait for Google to ship its version. The reporting is here now on one engine. The habit of measuring AI citations is the thing worth building, and you can start this week.