FREE TOOLS
Free tools for marketers who want the truth
No gates, no sign-up, no PDF downloads. Real data from real tools, built on the same engine that powers our consulting.
Site Audit
20-point technical scan covering performance, security, SEO, tracking and content signals. Real-time results from live infrastructure checks.
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Competitor Ad Lookup
See any competitor's active ads on Meta and Google. One-click links to ad libraries plus tracking pixel detection.
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Industry Benchmarks
Browse scores across 70 Australian industries or simulate your own Marketing Score with the interactive calculator.
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Marketing Salary Guide
Map your shape across six dimensions, see whether you fit your current role, and what it pays. Built from 2026 Australian market data.
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Content Grader
Paste any content to get readability scores, AI detection heuristics, keyword density and sentence-level diagnostics.
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Quick Utilities
UTM link builder and marketing team size estimator. Small tools for everyday marketing operations.
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Marketing Dictionary
Plain-language definitions for 250+ marketing terms across 10 categories. Search or browse A to Z.
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More in Hub
These tools read your connected data. They live inside the control rooms we design, build and run for clients.
In Hub
Signal
Your marketing co-pilot. Ask anything and get a plain-English answer with the working shown, holding your context so each answer builds on the last.
In Hub
Journal
The running record of every decision, change and result. Nothing gets lost when a quarter closes or a contractor moves on.
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Analytics
Traffic, channels and conversions read for you, with anomaly detection and content decay alerts before you go looking.
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Site Health
Continuous tracking of speed, security, tracking and uptime, with a changelog of what changed and when.
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Rivals
Competitors machine-scored from public signals, with confidence intervals and the gap worth closing made obvious.
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Reports
Point-in-time snapshots of where you stand and what moved, captured every month.
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Marketing Plan
Prioritised actions ranked by payback, with the result measured after so you learn what actually works.
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Amplify
Paid media planning end to end. Budget allocation, forecasting, flight calendars and production briefs built from your own data.
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Content Planner
Search Console turned into a prioritised content calendar with briefs, opportunity scoring and decay detection.
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Debrief
Daily strategic reads written for operators, not academics. Five minutes that keeps you ahead.
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Benchmarks
See where you sit against businesses in your industry, dimension by dimension.
In Hub
Nous
Structured learning across the six dimensions that move marketing, so the team gets sharper over time.
Want the full picture?
The tools are free. The rooms they come from are designed, built and run per client.
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