FREE TOOLS
Free tools for marketers who want the truth
No gates, no sign-up, no PDF downloads. Real data from real tools, built on the same engine that powers our consulting.
Site Audit
20-point technical scan covering performance, security, SEO, tracking and content signals. Real-time results from live infrastructure checks.
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Competitor Ad Lookup
See any competitor's active ads on Meta and Google. One-click links to ad libraries plus tracking pixel detection.
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Industry Benchmarks
Browse scores across 70 Australian industries or simulate your own Marketing Score with the interactive calculator.
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Content Grader
Paste any content to get readability scores, AI detection heuristics, keyword density and sentence-level diagnostics.
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Quick Utilities
UTM link builder and marketing team size estimator. Small tools for everyday marketing operations.
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Marketing Dictionary
Plain-language definitions for 250+ marketing terms across 10 categories. Search or browse A to Z.
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More in Hub
These tools need your connected data sources. Available inside Hub with a free account.
In Hub
Amplify
Build paid media plans with channel-level budget allocation, campaign forecasting, flight calendars, UTM generation and production briefs.
In Hub
Content Planner
Turn Search Console data into a prioritised content calendar with briefs, opportunity scoring and decay detection.
In Hub
Content Intelligence
Strategic visibility layer: topical authority mapping, search footprint analysis, content health tracking and AI readiness.
In Hub
Analytics Dashboard
GA4 and Search Console intelligence with anomaly detection, content decay alerts and cross-channel performance scoring.
In Hub
Paid Media Centre
Cross-platform normalised view across Google, Meta, TikTok and Microsoft Ads with objective-aware classification.
In Hub
Site Health Monitor
Continuous site health tracking: Core Web Vitals, security headers, SSL, DNS, GTM audit and tech stack changelog.
In Hub
Competitor Tracker
Machine-scored competitor profiles with 14-source enrichment, confidence intervals and evidence-based score estimation.
In Hub
Benchmarks Explorer
Compare your scores against 700+ Australian businesses across 70 industries with interactive dimension analysis.
In Hub
Score Simulator
Model score changes before making them. See how improvements in each dimension affect your Marketing Score.
In Hub
Report Builder
Generate comprehensive marketing intelligence reports with scoring, competitor analysis and prioritised action plans.
Want the full picture?
Hub gives you persistent connections, monthly score tracking and a marketing plan that updates itself.
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