Click Frenzy returns on 18 June for a week-long EOFY sale, free to the first 500 retailers thanks to Australia Post sponsorship, under new owners Gabby and Hezi Leibovich. A low-cost shot at a traffic spike, if your store is ready to convert it.
Click Frenzy is back. The Australian online sale event returns on 18 June for a week-long End of Financial Year run, and the headline is the price of entry. Participation is free for the first 500 retailers to register, with Australia Post sponsoring the event so the new owners can drop the seller fee.
Those new owners are Gabby and Hezi Leibovich, the founders behind Catch.com.au, Menulog and Scoopon. This EOFY event is their first major move with the brand, and the free-entry play is a clear bid to pull in more Australian businesses than the old paid model did.
Why it matters
A free slot in a national sale event with a built-in audience is a genuine opportunity for a smaller retailer, especially heading into the EOFY spending window when Australians are primed to buy. The cost barrier that used to keep smaller stores out is gone for the first 500.
Here is the catch, and it is the same catch as every sale event. The traffic spike is only worth something if your store turns it into sales. A flood of visitors hitting a slow site, a clunky mobile checkout or a thin product page is just expensive noise. The event puts people in your shopfront. Whether they walk out with a purchase is on you.
Retailers who get free entry to Click Frenzy's EOFY event, sponsored by Australia Post
What to do about it
The door is open and the entry is free. Make sure the shop behind it is ready to sell.