AI Overviews now trigger on 25-48% of searches depending on category. Organic CTR drops 15-47% when they appear. Zero-click searches are accelerating.
AI Overviews now trigger on up to 48% of searches in high-value categories, with organic click-through rates dropping 15-47% when they appear.
As of Q1 2026, AI Overviews appear on 25% of all searches and up to 48% in categories like health, finance and B2B tech.
Zero-click searches are accelerating, with 26% of AI Overview searches ending without any click compared to 16% for traditional results.
Australian businesses in finance, health, professional services and B2B tech are losing organic traffic to Google's AI layer on nearly half their target searches.
SEO managers, content marketers and any business relying on organic search for lead generation in high-value categories.
Stable impression counts with declining clicks means your rankings look fine while your actual traffic quietly collapses.
Check your top 20 keywords in Search Console and search them manually to identify which trigger AI Overviews
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