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100,000 Australian Small Businesses Will Be Regulated Under the Privacy Act from July

Filip Ivanković··1 min read

From July 1, roughly 100,000 Australian small businesses lose their Privacy Act exemption, with two more compliance deadlines hitting before December.

What happened

The Australian Government confirmed three Privacy Act reform deadlines for 2026: small business regulation from July 1, the Children's Online Privacy Code by December 10 and automated decision-making transparency by December 10.

Why it matters

Businesses that have never needed a privacy policy, breach notification process or data handling framework will need all three within months.

🇦🇺AU angle

This directly targets Australian small businesses previously exempt due to size, covering an estimated 100,000+ operators across every sector.

Who cares

Every Australian small business owner, founder-led company and sole trader collecting customer data through a website, CRM or email list.

Risk

Non-compliance after July 1 exposes your business to OAIC investigation, enforceable undertakings and penalties that did not previously apply to you.

Your move

Audit your current privacy policy against the Australian Privacy Principles before July 1

Review any automated decision-making tools (chatbots, lead scoring, dynamic pricing) for transparency obligations landing in December

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Filip Ivanković
Filip IvankovićFounder, New Rebellion

10+ years leading performance marketing across agencies and in-house teams in Australia. Writes about the gap between marketing activity and commercial outcomes, and what it takes to close it.

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