OpenAI launched ChatGPT advertising in Australia on April 17, with the University of New England running one of the first AU education campaigns on the platform.
OpenAI opened ChatGPT advertising to Australian businesses on April 17, with usage on the platform more than doubling in 12 months and the University of New England running one of the first AU education pilots.
ChatGPT ads went live in Australia, New Zealand and Canada as the first multi-country expansion, with UNE testing whether in-conversation ads can drive student enrolments.
A new ad surface with intent-rich conversational context is now available to Australian advertisers at CPMs between $15 and $60, sitting between Google Search and social display pricing.
Australian ChatGPT usage doubled in 12 months. UNE is the first local education provider testing the format, making this an early-mover opportunity before CPMs rise with demand.
Marketing managers at universities, professional services firms and any business targeting high-consideration purchase decisions where conversational context adds value.
Early adopters who ignore this channel will miss the low-CPM window that every new ad platform offers before competition drives prices up.
Request access to the ChatGPT ads pilot via OpenAI's self-serve ads manager (minimum spend now $50,000, down from $250,000).
Test a small campaign in a high-intent category where conversational context matches your buyer journey.