New Rebellion // Salary Guide

Australian Marketing Salary Guide 2026.

What marketers earn across Australia, and whether your shape fits the role you are in. Map your strengths, see the fit, see the pay. Our take, sharpened by marketers through The Scene.

New Rebellion // Salary read

What are you worth?

Start with the role you are in now. No number yet.

The anchor

Base salary by level.

The national starting point in AUD before craft, industry, location and team move it.

Coordinator
entry level
$62k$80k typical$100k
Specialist
+$15k vs coordinator
$75k$95k typical$110k
Senior specialist
+$10k vs specialist
$90k$105k typical$120k
Manager
+$20k vs senior specialist
$105k$125k typical$150k
Senior manager
+$35k vs manager
$140k$160k typical$185k
Head of marketing
+$30k vs senior manager
$160k$190k typical$225k
Director / CMO
+$75k vs head of marketing
$210k$265k typical$350k

Each bar spans the 25th to 75th percentile across Australia. The line marks the median. Craft, industry, location and the team you manage move you within and beyond it.

How we built it

Our take, version one.

Built from the market

Salary bands triangulated from 2026 Australian data and our own work scoring marketing across industries. No invented precision.

Capability, not a guess

Your shape is thirty capability reads across six dimensions, then matched against what each role actually demands.

It sharpens with The Scene

Every marketer who adds their real numbers moves the bands and the fit map closer to the truth.

Questions

Marketing pay in Australia, answered.

Base salaries run from around $62k to $100k for a marketing coordinator, $105k to $150k for a marketing manager, and $160k to $225k for a head of marketing. Director and CMO roles run from roughly $210k past $350k. Craft, industry, location and team size move the number within those bands.

Know your shape. Then get matched on it.

Add your numbers to sharpen the guide, or build your shape and let Talent match you to roles that fit it.

Add yours to The SceneSee your shape