New Rebellion // Salary Guide
Australian Marketing Salary Guide 2026.
What marketers earn across Australia, and whether your shape fits the role you are in. Map your strengths, see the fit, see the pay. Our take, sharpened by marketers through The Scene.
New Rebellion // Salary read
What are you worth?
Start with the role you are in now. No number yet.
The anchor
Base salary by level.
The national starting point in AUD before craft, industry, location and team move it.
| Level | Lower (p25) | Typical (p50) | Upper (p75) |
|---|---|---|---|
| Coordinator | $62k | $80k | $100k |
| Specialist | $75k | $95k | $110k |
| Senior specialist | $90k | $105k | $120k |
| Manager | $105k | $125k | $150k |
| Senior manager | $140k | $160k | $185k |
| Head of marketing | $160k | $190k | $225k |
| Director / CMO | $210k | $265k | $350k |
How we built it
Our take, version one.
Built from the market
Salary bands triangulated from 2026 Australian data and our own work scoring marketing across industries. No invented precision.
Capability, not a guess
Your shape is thirty capability reads across six dimensions, then matched against what each role actually demands.
It sharpens with The Scene
Every marketer who adds their real numbers moves the bands and the fit map closer to the truth.
Questions
Marketing pay in Australia, answered.
Base salaries run from around $62k to $100k for a marketing coordinator, $105k to $150k for a marketing manager, and $160k to $225k for a head of marketing. Director and CMO roles run from roughly $210k past $350k. Craft, industry, location and team size move the number within those bands.
Know your shape. Then get matched on it.
Add your numbers to sharpen the guide, or build your shape and let Talent match you to roles that fit it.