About New Rebellion

The rebellion is against guessing.

I watched good businesses spend real money on gut feel for well over a decade. New Rebellion is what I built instead.

Where this came from

Hi,IamFil.Ihavebeeninmarketingsince2012,andpeoplekeptaskingmethesamequestion.

For years I wrote the reports that told companies where their advertising money went. Then I was the one reading them, still not really knowing. The question did not change.

Filip Ivanković

Filip Ivanković

Founder. Melbourne. Marketing, data and psychology.

A$10Mof other companies’ money, building and leading technical teams at agencies
A$40Mof one business’s own budget, a private equity backed tech company
A$200Mof sales riding on it, grown 30% on a flat cost base

The question

What actually drives the revenue?

What I kept seeing

Nothing about these businesses is the same size.

Small
Low complexity
Scaling up
Rising complexity
Enterprise
High complexity

They all ask the same question

What actually drives the revenue?

No single month answers that. It has to add up.

Same data going in. Twelve months apart.

Legacy marketingCompounding intelligence
Legacy marketing
Every month starts from nothing.
Nothing kept, 1 month running
Compounding intelligence
Every month starts on top of the last one.
1 month compounding

This is compounding intelligence.

The business gets better at its own decisions. So do the people making them. On the same data it already has.

What we build, and how

We build the room where a business’s own data is kept, connected and read. Five things are not negotiable about how.

Other people would call it a marketing operating system. We call it a room, because you can walk into it and ask it questions.

01
Every decision, informed.

Recommendations trace back to data you can interrogate.

Any call, traced back
The call
What happened
What you spent
02
One room per client. Never a template.

Your numbers, your channels, your language for success.

The number this room is built aroundEnquiries
03
We design, build and run. We stay in the room.

No hand off to a junior team after the pitch.

DesignBuildRun

The same people, all the way along.

04
The room remembers.

Every result feeds the next decision.

One thread, four months
A change made in MarchIt held in AprilApplied to the second team in MayStill holding in June
05
We show. We never claim.

No invented case studies. No borrowed logos.

The usual proof kit
  • Case study PDF
  • Client logo wall
  • Testimonial quote
What you get instead
A room you can walk into

Open

We work with any business.Yours might sellleadsproducts online

Questions we can help answerDemo, 26 Nov
Which enquiries turned into real conversations?
What does a good enquiry cost now?
Did the change we made to follow up hold?

This one opens as a working demo on 26 November.

Questions we can help answerDemo, 26 Nov
What is left after ad spend, product by product?
Which customers came back without being chased?
Did the last discount buy anything lasting?

This one opens as a working demo on 26 November.

Questions we can help answer
Which accounts went quiet before they left?
What is a kept account worth against what it cost?
Did the onboarding change still hold months later?

A shape we can build. Not one of the two demos opening on 26 November.

Questions we can help answer
Which enquiries were never going to close?
What is the win rate without the tyre kickers?
Are we chasing the work we are best at?

A shape we can build. Not one of the two demos opening on 26 November.

Questions we can help answer
Which members stopped showing up before they stopped paying?
What is a renewal worth against a new member?
Does the change we made still hold months later?

A shape we can build. Not one of the two demos opening on 26 November.

Questions we can help answer
Which side of the market is short?
What is a filled order worth after paying both sides?
Is the supply we added still being used?

A shape we can build. Not one of the two demos opening on 26 November.

Dentists, mortgage brokers, gyms, law firms, real estate agencies, childcare, hotels, manufacturers, recruiters, charities. If a business tracks data and makes revenue, the room works.

See the industries we have measured ›

Your business already makes the data.

Kept, connected and read, it answers the question you have been asking for years. That is the room we build.

Get in touch