Search Console's AI Reports Are Rolling Out Wider. Baseline Your Numbers This Week.

Google is expanding access to the generative AI performance reports in Search Console, moving beyond the UK test group to site owners in more regions including the United States, India and Switzerland (Search Engine Land, Search Engine Roundtable). For the first time, publishers get first-party data on how their content performs inside AI Overviews and AI Mode.

The reports launched in June to a UK subset (Google Search Central blog). They show impressions, pages, countries, devices and dates for generative AI features across Search and Discover, with granularity down to hourly. That is a different class of visibility from anything third-party tools can offer, because it comes from the source rather than from sampled prompts.

Alongside the reports, Google is adding a control that lets site owners block their content from AI features: AI Overviews, AI Mode and AI Overviews in Discover. Opting out means no traffic or impressions from those features. Google says the setting is not used as a ranking signal for classic results.

Australian sites have spent two years watching AI Overviews absorb informational clicks with no way to measure the trade. That guessing era is ending. Once the report reaches your property, you can see whether AI features generate impressions, whether any of it converts to sessions and whether the block toggle is a real commercial option or an act of self-sabotage.

The stakes keep growing. AI is no longer a side channel for Australian audiences.

The AI search era has run on vendor guesses and sampled dashboards. First-party data is arriving. Use it before your competitors work out it exists.