Adthena's AdBridge tool converts existing Google Ads campaigns into ChatGPT-ready formats, lowering the barrier to advertising on OpenAI's platform.
The gap between "we should test ChatGPT ads" and actually doing it just got smaller.
Adthena has launched AdBridge, a tool that converts existing Google Ads campaigns into formats ready for ChatGPT advertising. The pitch: do not rebuild from scratch, repurpose what already works.
AdBridge analyses your Google Ads campaigns and generates keyword lists, negative keywords and competitive intelligence that can be uploaded directly into OpenAI's ad platform. It also surfaces which brands are appearing in a given auction, how frequently and on which prompts.
OpenAI recently dropped the ChatGPT Ads minimum spend from $250K to $50K, making the platform accessible to mid-market advertisers
The tool sits alongside Arlo, Adthena's AI assistant that lets advertisers query performance data and compare results between ChatGPT and Google Search campaigns side by side. Six enterprise brands are already testing AdBridge in trial.
Why it matters
ChatGPT advertising is real. OpenAI has a self-serve ads manager, cost-per-click pricing and a $50K minimum spend. But most advertisers have no idea how to build campaigns for a conversational AI surface. AdBridge fills that gap by making the transition as simple as exporting from Google Ads.
For Australian advertisers watching ChatGPT ads from the sidelines (OpenAI is still rolling out geographies), this is a useful signal. The infrastructure is being built now. When ChatGPT ads open in Australia, the early movers will be the brands that already have their Google Ads data translated into ChatGPT-ready formats.
What to do about it
If you are spending more than $50K per month on Google Ads, put AdBridge on your radar. Even if ChatGPT ads are not available in your market yet, running the conversion tool gives you a readiness audit: which of your campaigns would translate well to conversational AI and which need rethinking.