Google upgraded Ads Advisor with real-time monitoring, personalised recommendations and a new security dashboard with passkey support.
Google upgraded Ads Advisor with real-time campaign monitoring, personalised recommendations and a new security dashboard with passkey support.
Google Ads Advisor now monitors campaigns around the clock, delivers personalised fixes and includes a security insights dashboard with passkey authentication.
The gap between what an agency spots and what the platform itself flags is narrowing, making in-house management more viable.
Australian businesses managing Google Ads in-house get faster issue detection on budget pacing, underperforming ad groups and account security threats.
In-house marketing teams running Google Ads without dedicated PPC specialists or agency support.
Blindly accepting Advisor recommendations without reviewing them against your actual business goals can waste budget on Google's priorities, not yours.
Enable passkeys for your Google Ads account if you have not already
Review the latest Advisor recommendations but treat each suggestion as a starting point, not a mandate