1 min read
What changed
Google upgraded Ads Advisor to monitor campaigns around the clock and deliver personalised recommendations
A new security insights dashboard and passkey support have been added to bolster account protection
The tool can now identify when a business needs a Google certificate and automate the approval process
What it means
Google is embedding more AI-driven automation into campaign management. The real-time monitoring means issues like budget pacing problems, underperforming ad groups or missed opportunities surface faster. The security additions matter too. Account hijacking remains a real threat for advertisers, and passkey support is a meaningful step up from passwords. For Australian businesses managing Google Ads in-house, this reduces the gap between what an agency spots and what the platform itself flags.
What to do
Log into Google Ads and review the latest Advisor recommendations
Enable passkeys for your Google Ads account if you have not already
Check the security insights dashboard for any flagged vulnerabilities
Treat Advisor recommendations as a starting point, not a mandate. Review each suggestion against your actual business goals
Source: Dataconomy, Google Ads Announcements
