OzTAM has launched an interactive version of its Streamscape dashboard, shifting from static quarterly reports to a self-serve analysis environment for Australian video viewing data. The launch coincides with the release of Q1 2026 Streamscape data, the first major viewing snapshot for the year.
Broadcaster content, spanning Broadcast TV and BVOD, holds 62.6% of all Australian video viewing. On the TV set alone, that figure rises to 86%. The narrative that linear television is collapsing does not hold up when you look at the independent numbers.
Digital Video (SVOD, AVOD and social video combined) rose to 37.9% in Q1 2026, up 0.5 percentage points from Q4 2025. BVOD specifically grew from 9.8% in Q4 2025 to 10.8% in Q1 2026, a meaningful quarterly step that reflects continued audience migration from broadcast to on-demand broadcaster content.
The interactive dashboard is subscriber-only and replaces the previous static PDF delivery. Subscribers can now filter and analyse data themselves rather than waiting for quarterly snapshots. OzTAM launched Streamscape in June 2025 to provide an independent measurement view that does not rely on platform-reported figures.
Broadcaster content's share of all Australian video viewing in Q1 2026, covering both Broadcast TV and BVOD
Why it matters
Australian media planning has suffered from incomplete measurement for years. Streaming platforms report viewership on their own terms. Without an independent source, brands and agencies have been allocating video budgets based on partial data. Streamscape provides the closest thing Australia has to a neutral referee.
The Q1 data challenges a common assumption in planning conversations: that streaming has largely overtaken broadcast. It has not. Broadcast plus BVOD still controls nearly two-thirds of viewing time. A brand that shifted aggressively toward streaming-only in 2024 may have followed growth headlines into a smaller audience than the headline implied.
BVOD's quarter-on-quarter rise from 9.8% to 10.8% is the figure worth watching for 2026 planning. If that trajectory holds, BVOD crosses 15% within two to three years, making dedicated BVOD strategy non-optional for most category advertisers.
What to do about it
The move to an interactive dashboard matters beyond the data itself. It means Australian media buyers can now interrogate Total Video figures on their own terms rather than waiting for quarterly releases.
