HubSpot AEO helps marketers track and optimise how their business appears in ChatGPT, Gemini and Perplexity answers.
HubSpot launched a dedicated AEO tool that tracks how your business appears in AI answer engines like ChatGPT, Gemini and Perplexity.
HubSpot released HubSpot AEO as part of its Spring 2026 Spotlight, the first major platform to build a dedicated answer engine optimisation tool.
With roughly 25% of Google searches now triggering AI Overviews, where your brand appears in AI-generated answers is a new competitive surface.
Australian businesses relying on traditional SEO alone are missing visibility in the fastest-growing discovery channel.
Marketing managers, SEO leads and HubSpot users who need to understand their brand presence in AI answers.
Competitors who optimise for AI answer engines will capture visibility you cannot recover through traditional search alone.
Manually check how your brand and key products appear in ChatGPT, Gemini and Perplexity responses
Add FAQ and HowTo schema to key pages to increase your chances of being cited by AI engines