OpenAI is testing ads in ChatGPT for free-tier US users and projecting $2.5B in ad revenue for 2026. Brands like Canva, Spotify and Target are building in-chat experiences.
OpenAI is testing ads inside ChatGPT for free-tier US users, projecting $2.5 billion in ad revenue for 2026, while brands build in-chat commerce experiences.
OpenAI confirmed ad testing in ChatGPT for US free-tier users, with Criteo joining the programmatic pilot and brands like Canva and Spotify building in-chat experiences.
ChatGPT is evolving from a productivity tool into a commerce platform where users discover, compare and transact without visiting your website.
Ads are US-only for now, but Australian businesses that build AI-friendly content and structured product data today will be positioned when the pilot expands.
Marketing strategists, ecommerce operators and anyone whose discovery funnel depends on search or content marketing.
Waiting until ChatGPT ads reach Australia means scrambling to catch up while competitors who prepared early dominate a new channel.
Test how ChatGPT currently describes your brand and category, then fix inaccuracies by improving your public content
Ensure your product information is structured and machine-readable with schema markup and clean data feeds