NR Hub

Your marketing command centre

Hub connects your platforms, scores your marketing against your industry and gives you one clear action each month. Built for Australian businesses that want clarity, not complexity.

View demo Hub
new-rebellion.com/hub
Dashboard
Analytics
Plan
Rivals
Benchmarks
Health
Chat
Settings
Marketing Score
67
+4 this month
Sessions (30d)
284K
+18.4%
Conversions
3,420
+7.2%
Blended CPA
$84.20
-12%
SESSIONS TRENDLast 30 days
THIS MONTH'S ACTIONS
Refresh 3 decaying pagesIn progress
Launch brand campaignQueued
Fix mobile CWVDone
DIMENSION SCORES
Digital
72
Acquisition
58
Conversion
64
Retention
45
Brand
70
Data
52
INTELLIGENCE
Anomaly detected
Organic traffic dropped 12% WoW. Three pages lost rankings to a new competitor guide.
Outcome
Mobile CWV fix resulted in +8% conversion lift. Classified: worked.

Before Hub

This is what your marketing looks like right now

Five tabs. Three logins. A PDF someone sent last quarter. Numbers everywhere, meaning nowhere.

Google Analytics
PDFMonthly PDF Report
Google Ads
Spreadsheet v3_FINAL
Meta Business Suite
Email from agency
CRM Contacts
Mailchimp Campaign
LinkedIn Posts
Social Scheduler
Search Console

Hub Chat

It connects the dots you cannot see.

“Our Google Ads CPA keeps climbing. Should we increase budget or cut campaigns?”

1
Google AdsGA4PageSpeed

The problem is not your ads. It is your landing page.

68% of paid clicks land on /services, which has a 4.1s load time and 74% bounce rate. /case-studies converts at 3x the rate but receives zero paid traffic.

/services
74% bounce, 4.1s load
/case-studies
2.8% CVR, 1.2s load
2
Search ConsoleGoogle Ads

You are paying for traffic you already own.

/services already ranks organically for 14 of the same queries you are bidding on. That is $2.3K per month in cannibalised spend.

3
KlaviyoGA4

The better page also attracts better leads.

Leads from /case-studies have a 34% higher email open rate downstream. The page is not just converting better. It is attracting people who actually buy.

Added to plan — measuring in 14 days

Redirect paid traffic to /case-studies. Pause brand-term campaigns that overlap with organic rankings.

Estimated impact: CPA drops 40 to 60%, lead quality improves, $2.3K/month recovered.

CPA trendCVR by landing pageLead quality

What happens

Score goes up. Revenue follows.

Hub runs a monthly cycle: score your marketing, find the gap, fix it, measure the result. The score moves first because you did the right thing. Revenue follows because the score measures what matters.

Marketing Score(left axis)
Revenue Index(right axis, 100 = baseline)
406080100120140M1M3M5M7M9M11BaselineFirst fixes landMomentum buildsCompoundingRevenue lags score by 2 to 3 months
Score first
Fix the gap with the highest impact. Watch the score move because you did the right thing.
Then revenue
Revenue follows the score because the score measures what actually drives growth.
Measure it
Every action tracked. Every outcome measured. Hub closes the loop so you know what worked and what to do next.

Connected intelligence

Separately they are dashboards. Together they are intelligence.

Every platform tells one part of the story. Hub cross-references all of them to find what none of them can see alone.

What people do
Behaviour and journeys
What you spend
Performance and spend
What you own
Channels and content
HubIntelligence

What Hub solves

Where is my budget being wasted?
Cross-platform spend, CPA trends, zero-conversion campaigns
Is my marketing actually working?
Marketing Score across 6 dimensions, trended monthly
What should I do next?
Prioritised actions ranked by impact, effort and outcome history
Why did traffic drop?
Anomaly detection with driver attribution across channels
How do I compare to my industry?
Benchmarked against 700+ Australian businesses
Did the last change make a difference?
Before/after measurement with confidence scoring

Connected to your analytics, ad platforms, email tools and site. If you use it for marketing, Hub can pull from it.

Analytics intelligence

Not dashboards. Intelligence.

Hub does not just display your data. It reads it, finds patterns and tells you what to do about them.

Anomaly detection

Traffic dropped 18% on Tuesday. Hub already knows why: your top landing page lost a featured snippet. Here is the fix.

-34%

Content decay

That blog post drove 400 sessions a month. Now it is at 90. Hub flags the slide and drafts a refresh brief before it hits zero.

Audience segments

Mobile users from Melbourne convert at 3.2x the site average. Hub surfaces that so you can build on it.

Blended

Cross-platform spend

Four ad platforms. One view. Spend, CPA and ROAS normalised so you compare apples to apples, not dashboards to dashboards.

68%
Worked
22%
No change
10%
Review

Outcome measurement

You fixed page speed last month. Conversions went up 12%, adjusted for seasonal baseline. Hub tracks and attributes every action.

You
Avg
Top

Industry benchmarks

Your Acquisition score is 58. Your industry average is 71. The top quartile sits at 84. Now you know where to aim.

Six dimensions

Scored on what actually matters

Every business is scored across six dimensions, weighted to your industry, benchmarked against 700+ Australian businesses.

Digital Maturity

Broken tracking means broken decisions. This dimension measures whether your tech stack is collecting clean data, because every other score depends on it.

Acquisition

More traffic is meaningless if it is the wrong traffic. This measures channel mix, organic momentum and paid efficiency so you know where your next customer is actually coming from.

Conversion

You are paying for clicks that never convert. This measures page speed, form friction and mobile gaps to show exactly where revenue is leaking.

Retention

Acquiring a customer costs 5 to 7x more than keeping one. This tracks return rates, email engagement and loyalty signals that drive lifetime value.

Brand

Strong brands lower CPA and shorten sales cycles. This measures branded search volume, differentiation and whether your positioning is compounding or invisible.

Data

If you cannot measure it, you cannot improve it. This scores GA4 quality, consent setup and attribution so your marketing decisions are based on evidence, not guesswork.

How we score →

Three ways in

Business owners and operators

Marketing is one of 30 things on your plate. Hub gives you clarity on what is working and what to do next, without becoming a marketing expert.

In-house marketing teams

Drowning in dashboards and vanity metrics. Hub consolidates everything, scores it and surfaces the gaps your quarterly reviews keep missing.

View demo Hub

Agency partners

You manage clients and need a shared operating surface. Every recommendation tracked, every outcome measured, full transparency.