Education & Community
7 industries · 54 businesses scored · Rank 5 of 11
Education and Community ranks second nationally at 65.2, driven almost entirely by Brand and Positioning at 68.9, the highest BP score of any sector. This makes sense. Universities, schools, charities and government bodies have had decades to build brand equity. The challenge is that brand strength is masking operational gaps elsewhere.
Acquisition Performance at 62.3 is below the national average, which points to a structural problem across the sector: these organisations are good at being known but not always good at converting that awareness into action. Not-for-profits and government bodies in particular rely on organic reach and referrals rather than paid acquisition infrastructure.
The standout vertical is Funeral Services and Memorial at 70.4, the highest composite in the sector. It scores well because the businesses in this space have been forced to modernise. Families expect online arrangements, transparent pricing and digital pre-planning. The sector's bottom, Private Education and Training (RTOs) at 60.7, reflects an industry still selling courses the way it did in 2015.
Brand and Positioning at 68.9 is the highest of any sector, yet Acquisition Performance trails the national average. Education and Community organisations are well known but underinvesting in the systems that turn awareness into enrolments, donations and engagement.
Dimension breakdown
Education & Community leads on Brand & Positioning (67.7, +3.6 vs national) and has the most room to move in Acquisition Performance (61.5, -1.4 vs national).
Industries in Education & Community
Dimension breakdown by industry
Each row is one industry. Each bar shows its score on that dimension. The dashed line marks the sector average.
Does bigger mean better?
Average score by industry and company scale
| Industry | Enterprise | Large | Medium | Small Business |
|---|---|---|---|---|
| Funeral Services & Memorial | — | — | — | — |
| Government & Public Sector Marketing | — | 76.5 4 businesses | 69.3 3 businesses | 49.8 4 businesses |
| EdTech & Online Learning Platforms | — | — | — | — |
| Not-for-Profit & Charities | — | 71.7 2 businesses | 66.2 4 businesses | 57.2 2 businesses |
| Independent & Private Schools | — | 67.9 3 businesses | 63.5 4 businesses | 55.7 3 businesses |
| Childcare & Early Education | — | 65.8 3 businesses | 59.8 3 businesses | — |
| Private Education & Training (RTOs) | 74.6 1 biz | 68.6 3 businesses | 57.5 4 businesses | 48.4 2 businesses |
Inside each industry
Every scored business, grouped by industry. Taller bars mean higher scores.
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What to watch in education and community
EdTech at 69.5 is pulling away from traditional education providers. Online learning platforms invest in conversion infrastructure, retention loops and data tracking in ways that schools and RTOs do not. The gap will widen as prospective students expect consumer-grade digital experiences.
Not-for-profits at 65.3 are stronger than most people assume. Charity marketing in Australia has professionalised rapidly, with sophisticated email nurture, peer-to-peer fundraising platforms and data-driven donor segmentation becoming standard at the top end.
What the numbers reveal
Based on 54 scored businesses across 7 industries. Updated as new audits complete.
15.3-point gap between Enterprise and Small Business
Enterprise businesses average 67.8. Small Business averages 52.5. Scale creates a 15.3-point advantage in this sector, driven by dedicated marketing teams and infrastructure investment.
Brand & Positioning (67.7) is the sector's edge. Data & Tracking (58) is the drag.
A 9.7-point spread between the strongest and weakest dimensions. Brand & Positioning is 3.5 points above the national average.
0.8 points above the national average of 63.7
Education & Community ranks 5 of 11 sectors. The gap is closeable. These are not structurally weak businesses. They are businesses that have not prioritised digital marketing.
NSW dominates with 24 of 54 businesses
44% of scored businesses in this sector are headquartered in NSW, averaging 62.3. VIC (20), QLD (5), ACT (3) follow.
Tourism Australia leads the sector at 78.8
14.3 points above the sector average. Scores 11.7 points above its own industry (Government & Public Sector Marketing). Large scale, based in NSW.
54 businesses scored across 7 industries
Every score uses the same 6-dimension model with up to 150+ data points per business. 5 have multi-source verified data. Evidence depth ratings show the data behind each score.
What people ask about this sector
Top performers in Education & Community
Highest-scoring businesses across all education & community industries
Sector rankings
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