Property & Construction
6 industries · 62 businesses scored · Rank 8 of 11
Property and Construction sits eighth at 64.0, right on the national average. The sector's defining feature is a Brand and Positioning score of 69.5, the highest of any sector in the dataset. Property has always been a brand business. Buyers choose agents, developers and builders based on reputation, signage and local presence. The data confirms it.
The internal spread tells an interesting story. Renovation and Home Improvement leads at 70.7, a Strong-tier score driven by businesses that have embraced content marketing, project portfolios and review generation. Property Development at 59.6 sits at the bottom, reflecting an industry that has historically relied on location and product quality rather than marketing sophistication.
Conversion Efficiency at 62.1 is 1.2 points below the national average and the sector's biggest operational gap. Property businesses generate enquiries but struggle to convert them efficiently. Long sales cycles, high consideration and multiple decision makers make this harder, but the businesses solving for it are outperforming significantly.
Property and Construction has the highest Brand and Positioning score (69.5) of any sector, yet Conversion Efficiency sits 1.2 points below average. Strong brands are generating leads but not converting them at the rate the brand investment deserves.
Dimension breakdown
Property & Construction leads on Brand & Positioning (67.6, +3.4 vs national) and has the most room to move in Retention & Loyalty (60.4, -1.9 vs national).
Industries in Property & Construction
Dimension breakdown by industry
Each row is one industry. Each bar shows its score on that dimension. The dashed line marks the sector average.
Does bigger mean better?
Average score by industry and company scale
| Industry | Enterprise | Large | Medium | Small Business |
|---|---|---|---|---|
| Residential Real Estate — Agencies | — | 73.7 3 businesses | 67.5 4 businesses | 60.8 2 businesses |
| Commercial Real Estate | 60.9 9 businesses | 73.2 3 businesses | 67.2 4 businesses | 53.9 2 businesses |
| Renovation & Home Improvement | 70.9 1 biz | 70.6 2 businesses | — | — |
| Architecture & Interior Design | — | 72.3 3 businesses | 59.9 4 businesses | 52 2 businesses |
| Property Development & Developers | 63.5 2 businesses | 72.1 1 biz | 59.9 4 businesses | 52.7 3 businesses |
| Building & Construction | 64.4 5 businesses | 62.5 3 businesses | 55.6 3 businesses | 53 2 businesses |
Inside each industry
Every scored business, grouped by industry. Taller bars mean higher scores.
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What to watch in property and construction
Residential Real Estate agencies at 68.1 are investing in content and community marketing in ways that commercial operators are not. The best agencies are building audience through suburb-level content, market updates and video walkthroughs that drive organic traffic and reduce reliance on portal listings.
Construction and building at 60.2 has the most room to improve. Most builders still rely on word of mouth and project referrals. The first builders in each local market to invest in structured lead generation and project portfolio SEO will capture disproportionate share.
What the numbers reveal
Based on 62 scored businesses across 6 industries. Updated as new audits complete.
8.5-point gap between Enterprise and Small Business
Enterprise businesses average 62.8. Small Business averages 54.3. Scale creates a 8.5-point advantage in this sector, driven by dedicated marketing teams and infrastructure investment.
ASX-listed companies score 1.8 points lower than unlisted
15 ASX-listed businesses average 61.7 vs 63.5 for 47 unlisted. Being listed does not automatically mean better marketing.
Brand & Positioning (67.6) is the sector's edge. Data & Tracking (57.4) is the drag.
A 10.2-point spread between the strongest and weakest dimensions. Brand & Positioning is 3.4 points above the national average. Data & Tracking sits 0.2 points below national average.
0.7 points below the national average of 63.7
Property & Construction ranks 8 of 11 sectors. Trails Technology (65.5) by 2.5 points. The gap is closeable. These are not structurally weak businesses. They are businesses that have not prioritised digital marketing.
NSW dominates with 32 of 62 businesses
52% of scored businesses in this sector are headquartered in NSW, averaging 65.4. VIC (21), QLD (6), WA (3) follow.
Bunnings Warehouse (Trade) leads the sector at 79.8
16.9 points above the sector average. Scores 17.2 points above its own industry (Renovation & Home Improvement). Large scale, based in VIC.
What people ask about this sector
Top performers in Property & Construction
Highest-scoring businesses across all property & construction industries
Sector rankings
How does your business compare?
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