Wine & Spirits Retail
The shape tilts toward Acquisition Performance (70.7) and away from Data & Tracking (58.2). That tilt tells you where the industry's marketing dollars have gone and where they haven't. The businesses that correct the tilt first will see outsized returns because they're fixing the constraint that's holding everything else back.
Dimension Breakdown
Top quartile. This vertical outperforms most of the Australian market.
Vinomofo at 78.9 vs BoozeBud at 50.1. That gap is wider than the difference between some entire industries. The leaders in this vertical are playing a different game.
+7.8 versus the national average of 62.9. This is where the industry has invested. The question is whether it's investing enough everywhere else to capitalise on that strength.
The bifurcation of Australian wine and spirits retail
Australian wine and spirits retail is split between two worlds. Endeavour Group (Dan Murphy's, BWS) dominates volume with a combined market share exceeding 50%. Independent retailers, specialist wine stores and emerging online players compete on curation, expertise and experience. The composite of 66.8 averages these two distinct marketing approaches.
Acquisition at 70.7 is the strongest dimension, driven by the large retailers' advertising budgets and the independents' discovery-driven marketing. Dan Murphy's and BWS drive traffic through promotional catalogues, online advertising and app-based deals. Independent retailers attract through curation, tasting events and social media wine education.
Conversion at 66.8 with 25% weight reflects the purchase experience. In-store, this is layout, staff knowledge and recommendation quality. Online, it is product search, filtering, reviews and delivery options. The retailers that excel in both channels capture more of each customer's wallet.
Retention at 64.9 tells the loyalty story. Wine clubs and subscription services are the highest-retention model. Vinomofo, Naked Wines and independent cellar-door clubs build recurring revenue relationships that transform the economics of wine retail.
The ecommerce shift is accelerating. Online wine sales in Australia grew 40%+ during COVID and have retained most of that growth. The retailers with strong online ordering, delivery infrastructure and digital customer relationships are capturing a growing share. Those without ecommerce capability are losing customers to online-first competitors who offer convenience and personalisation.
Ranked 18th of 70. Top quartile. This industry takes marketing seriously and it shows. The leaders here are making informed capital allocation decisions. The gap between top and mid-table isn't luck. It's investment.
Where you sit in Retail & Consumer
Explore deeper in Hub
Cross-cut Wine & Spirits Retail data by taxonomy, compare dimensions across sectors and see where this industry sits nationally.
Create your HubFrequently Asked
Keep Exploring
Related industries, patterns and businesses in the Atlas.
Closest composite scores to Wine & Spirits Retail (67).
Where does your business sit in this picture?
Wine & Spirits Retail scores 66.8 on average. That's one number across 6 dimensions. Your number will be different, and the breakdown will tell you exactly where to invest and where to stop wasting money.
Get your Marketing ScoreKeep Exploring
Related industries, patterns and businesses in the Atlas.
Closest composite scores to Wine & Spirits Retail (67).