The Room
Every month
From A$7,000 a month
- First version
- Working within 30 days
- Who runs it
- A senior operator
- The pack
- Six pages on the third of every month
A marketing analytics studio in Melbourne
Your platforms, your agency and your CRM reconciled in one room.
A room is your marketing's books. Every number in one place and reconciled in dollars. We build it. We run it. The board gets the pack.
Money moves on a number nobody argues with.
The argument ends
What counts as a lead, a conversion and a brand query is written down once. Every number after means the same thing.
Every metric defined once. Every number means the same thing.
Signed off by you
Finance gets its own way in
Finance opens the room themselves: spend against the media bills, the month's pack and every number sourced. Nobody chases marketing at month end.
Finance opens the room themselves. Nobody chases marketing at month end.
One shared view
Nothing moves without you
Reads by default. Acts with a licence. Every change logged with who and why. Every budget inside a cap you set.
It reads first. With your licence it acts. Every change logged.
Every change logged
One room. Two ways in.
The board sees one number against its target. Your team sees every campaign, every tag and every change. Same room. Same numbers.
The board view
The number, the target and what to do next.
New customers this month
412
Target 390
- Paid mediaOn plan
- The packLands on the third
The nerd view
Run your media from the room. Checked every five minutes.
- 09:05MetaBoost raised on a post beating its target
- 09:10Google AdsBudget moved to the campaign under its cost cap
- 09:15TikTokAd paused. Cost passed the cap you set
- 09:20Microsoft AdvertisingCampaign enabled. Back under its cost cap
- 09:25RedditBudget held. Inside the cap
Every change logged with who and why. Every budget inside a cap you set. Acts with a licence.
An example, not a client's figures.
Where the clicks go.
Every gap has a stated reason. Until it has one it is marked unreconciled.
Demo room. CobberBank is a fictional bank. The room is real.
Paid search · September 2026
Google Ads clicks, search campaigns
170,298
Before the page loads
The click never became a visit
Unreconciled
Before the page loads
The click never became a visit
The visitor left before the page loaded or the click went to a phone call. Google Ads counted it the moment it happened.
You paid for it. Your site never saw it.
Before the tag fires
The visit happened and was not counted
Unreconciled
Before the tag fires
The visit happened and was not counted
GA4 counts a session when the page loads, the tag fires and consent allows it. Where a visitor declines, both tools estimate.
The lower the consent rate, the wider the gap.
On the way in
The visit was filed under another channel
One in twenty across every paid channel
On the way in
The visit was filed under another channel
A redirect, a missing tag or a consent setting can strip the click identifier. Across every paid channel, GA4 credited one in twenty of the sessions that arrived on a paid click to a paid channel. Three in five sat in Unassigned.
Paid looks weaker than it is.
GA4 sessions, paid search
116,897
53,401clicks with no matching session. Unreconciled until each has a reason.
The demo does not yet split the gap by cause. These are the places a click can go missing.
At the bottom the two tools count different outcomes too: 7,114 conversions in Google Ads and 3,284 in GA4, for one bank, one month and one set of campaigns.
In the report
GA4 cannot name the campaign
One of five Google campaigns named
In the report
GA4 cannot name the campaign
GA4 can name one of CobberBank's five Google campaigns. That campaign carries 30.8% of the spend. The rest arrives under a label the ad account does not use.
Nobody can judge what their analytics cannot name.
At the month's edge
The two tools date it differently
At the month's edge
The two tools date it differently
Google Ads dates a conversion to the day of the click. GA4 dates it to the day it happened. A click on 29 September that converts on 3 October is a September conversion in one and an October conversion in the other.
One month holds different conversions in each tool.
What a room can plug into.
Paid, organic, analytics, CRM, email and your agency's own files. Whatever your stack we work with it. No charge per source.
Paid media
- Google Ads
- Meta
- TikTok
- Microsoft Advertising
- X (by your grant)
- Snapchat
- Amazon Ads
- Display & Video 360
Analytics and search
- Google Analytics
- Search Console
- Semrush
- BigQuery
- Bing Webmaster Tools
Social
- YouTube
- LinkedIn pages
Customers and revenue
- HubSpot
- Salesforce
- Dynamics 365
- Shopify
- Stripe
- Your finance system
- Klaviyo
- Mailchimp
- Campaign Monitor
Files
- Google Sheets
- Excel
- Your agency's reports
Anything else
- Whatever else you use
Your room
One room. One number.
The pack lands on the third of every month.
Built for your room
Each connector is read-only, built to the access the platform grants and switched on for the room that needs it. Every room we build adds to the set.
No door, no problem
Where a system has no API we work from a sheet or a file.
One definition moves the number.
Every platform keeps its own scoreboard. Each one scores in its own favour. A room keeps the one your business plays by.
- Google Ads scores the click.
- GA4 scores the visit.
- Your CRM scores the customer.
Cost per application in Google Ads
Target A$150
Under target.Over target. Same account. Same month. One definition.
Demo room. CobberBank is a fictional bank. The room is real.
September 2026
Paid search conversions as each tool counts them
Google Ads
GA4
The gap. Unreconciled until each part has a reason.
Why they differ, by each tool's own rules
Google AdsGA4
Which dayThe day of the ad clickThe day the conversion happens
Who gets the creditItself, for any sale after its clickShared with every channel it saw
Which devicesLinks a signed-in person's devicesLinks devices only where it can
Demo room. CobberBank is a fictional bank. The room is real.
September 2026
One customer across three channels
MetaThey saw the adClaims 100%
Google AdsThey clicked the search adClaims 100%
EmailThey opened the offerClaims 100%
One customer
Added up from the platforms
3 sales
300% of one sale
Your CRM
1 sale
100% of one sale
Every channel claims the sale it touched. Add them up and you sold three times what you did. A room counts it once.
An example, not a client's figures.
Same word. Different count.
What is a conversion?
Google Ads countsYour room countsPage viewedForm startedCall over 30 secondsApplication sentLoan fundedCounted51
Same word. Five things to the platform. One to the business: the loan it funded.
An example, not a client's figures.
What is an enquiry?
GA4 countsYour room countsChat window openedSpam that got throughSame person sends it againA real person asksCounted41
Same word. Four things to the platform. One to the business: a real person asking.
An example, not a client's figures.
What is a visit from an ad?
Google Ads countsYour room countsClicked the adClicked again a minute laterLeft before the page loadedCounted31
Same word. Three clicks to the platform. One visit to the business: the person who arrived.
An example, not a client's figures.
Name the problem. A room handles it.
Said the way a marketer says them. Pick an area to see what a room does about each one.
- Numbers you can trustWe do not know which channels our analytics can even see
- Paid media operationsSpend lives in five platform tabs
- Actions with a licenceWaste runs for weeks before anyone notices
- CreativeWhich creative holds attention
- Website and funnelGA4 is unusable for the team
- Search, organic and AI answersRankings moved and nobody can say where
- Brand and demandIs the brand growing or flat
- SocialSix social accounts, no single view
- Planning and reportingThe budget is a spreadsheet nobody trusts
- Governance and operationsPeople see surfaces they should not
Your team, your agency or ours.
The room is the same whoever does the work. So is the score. We agree it before anything starts.
Agree
Marketing and finance sign what counts, how it is measured and what good looks like. Before anything starts.
Do
The work runs out of the room. Every change is logged with who made it and why.
Score
The room keeps score against what you agreed. Ours too. If it misses you hear it from us first.
- We never touch your media money. You pay the platforms. The accounts are yours. We set them up for you if you need.
- Work beyond the room is one figure, scoped before it starts.
- Scored in your room. Not in our slides.
The Room, fromA$7,000a month
Flat. Build loaded in. A$ ex GST.
30 days
To a working v1 room from the day the agreed sources are authorised.
6 months
The initial term. Early exit pays the unamortised build. Then 30 days notice.
Day 3
Of every month the pack lands. A senior operator runs it.
Your Number Check comes off The Room.
Credited in full against your room if you continue within sixty days. It comes off your first invoice and the next if it is larger. You pay once to find the number. Not twice.
Drawn at the two starting figures.
Every term
The Room
- First version
- A working v1 room within 30 days of commencing. Counted from the day the agreed sources are authorised.
- Who runs it
- A senior operator runs it. The pack lands on the third of every month.
- Access
- Access from day one as connections fill.
- Hosting and exit
- Hosted by NR. Full export any time. The room stays open to you after exit.
- Term
- Six-month initial term. Early exit equals the unamortised build. Then 30 days notice.
- Fee
- Scaled fairly to your level of marketing investment and quoted before anything starts. Never priced by the source.
- The work
- Work beyond the room is one figure, scoped before it starts.
Paying for it
- Currency
- Priced and invoiced in Australian dollars.
- Payment
- We take bank transfer in Australian dollars. We also take USDC or bitcoin at the day's rate.
- On site
- On site if you want it. Tell us what works and it is priced with the quote.
- Licences
- A source that needs a paid licence is charged at cost. Your yes comes first.
It starts with a Number Check. A fixed fee from A$5,000 quoted before it starts. The Number Check
Before you ask for a room.
What is a room?
The one place your reconciled marketing numbers live. Your platforms, your agency and your CRM feed it. A senior operator keeps it true. The people who need the numbers read the same ones.
Will you do the work or just tell us?
Either. Your team, your agency or ours does the work. Ours covers paid media, tracking, content and social, creative. Work run out of the room costs less to run, because the reporting half is already automated. Filip scopes the work and reads it out. Senior operators run the room. The work is one figure, scoped before it starts. Before anything starts we agree what counts and what good looks like. Then the room keeps score in the open, ours included. We never touch your media money. You pay the platforms. The accounts are yours. We set them up for you if you need.
What happens if we leave?
Six-month initial term. Early exit equals the unamortised build. Then 30 days notice. Hosted by NR. Full export any time. The room stays open to you after exit.
How do we pay?
Priced and invoiced in Australian dollars. We take bank transfer in Australian dollars. We also take USDC or bitcoin at the day's rate. The payer covers transfer and conversion fees.
Where can I see a room?
On the demo page. CobberBank is a fictional bank and its numbers are invented. The room is the real thing. It opens in November.
Under 30 days. One reconciled number.
The figure your platforms, your agency and your CRM report differently, settled. Then what works, what doesn't and what to do next. Quoted before anything starts, paid upfront, credited in full against The Room within sixty days. One reply from Filip within 48 hours.