Our data — n=729 businesses, 70 industries
What a good Marketing Score looks like, by industry
Industry averages run from 49.3 to 74.5 out of 100 across the 70 industries we score, with a national average of 63.7. This is real measured data, not a survey estimate.
The spread
Every industry average we've measured lands in the Medium band on our own four-band scale (Low 0 to 49, Medium 50 to 69, High 70 to 84, Very High 85 and above). No industry average reaches Very High. Individual standout businesses regularly do. That gap between the industry average and the ceiling is where most of the opportunity sits.
Highest-scoring industries
Lowest-scoring industries
A low industry average is a category opportunity, not a verdict on any one business in it. Some of the businesses inside these industries score well above the industry's own average.
Look up your industry
Look up your industry
Where does your industry average sit?
This is the industry, not you. The number that matters is where your business sits inside it.
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How we set these bands
Unlike the graded-range pages in this cluster, this page reports real measured data. Every business behind these averages was individually scored across six marketing dimensions using connected platform data where available and hand-assessed evidence where it wasn't. The industry average is the mean composite score of every scored business in that industry. Full methodology at How We Score.
Our take
Our take
The industry average was never the target. It's the floor most competitors haven't cleared yet. Somebody in every industry we've measured is already scoring 15 to 20 points clear of their own category average, using data every other business in that category could also be looking at.
If your industry average looks low, that's not bad news. It's the size of the gap you can open before anyone else in your category even notices there's a race on.
Frequently asked
It depends on the industry. Industry averages range from 49.3 to 74.5 out of 100 across the 70 industries we score, with a national average of 63.7. The honest comparison is your score against your specific industry's average, not a universal number.
Related
Explore the full dataset
An average tells you the field. It doesn't tell you your position on it.
Our take scores your business against your actual industry, not the national blend.
Get our take