State benchmark
Victoria
Marketing performance benchmarks for VIC-based businesses across all industries
64.4
Composite avg
+0.7
vs national (63.7)
234
Businesses scored
11
Sectors covered
VIC dimension averages
How Victoria businesses score across each marketing dimension vs the national average
Sector breakdown
Business count and average composite score by sector in Victoria
Top performers in VIC
Highest-scoring businesses headquartered in Victoria
1
Property Marketplaces & Digital Media — Enterprise
87
Technology
2
Buy Now Pay Later & Consumer Fintech — LargeLeading
85.5
Financial Services
3
Omnichannel & Bricks-and-Clicks Retail — LargeLeading
81.1
Retail & Consumer
4
Renovation & Home Improvement — LargeLeading
79.8
Property & Construction
5
Wine & Spirits Retail — LargeLeading
78.9
Retail & Consumer
6
Omnichannel & Bricks-and-Clicks Retail — EnterpriseLeading
78.8
Retail & Consumer
7
Digital Media & Publishing — EnterpriseLeading
78.5
Technology
8
Telecommunications (Retail Telco & ISPs) — EnterpriseLeading
78
Technology
9
Ecommerce — D2C Retail — LargeLeading
78
Retail & Consumer
10
Omnichannel & Bricks-and-Clicks Retail — LargeLeading
78
Retail & Consumer
Building Victoria benchmarks
We have fewer than 5 businesses scored in the following sectors for VIC: Automotive.
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