State benchmark
New South Wales
Marketing performance benchmarks for NSW-based businesses across all industries
64.7
Composite avg
+1
vs national (63.7)
349
Businesses scored
11
Sectors covered
NSW dimension averages
How New South Wales businesses score across each marketing dimension vs the national average
Sector breakdown
Business count and average composite score by sector in New South Wales
Top performers in NSW
Highest-scoring businesses headquartered in New South Wales
1
B2B SaaS & Software — EnterpriseLeading
89.2
Technology
2
B2B SaaS & Software — EnterpriseLeading
89
Technology
3
Retail Banking & Neobanks — EnterpriseLeading
87.8
Financial Services
4
EdTech & Online Learning Platforms — EnterpriseLeading
86.1
Technology
5
Franchise Systems — EnterpriseLeading
84.1
Automotive
6
Transport & Logistics — EnterpriseLeading
82
Primary & Industrial
7
EdTech & Online Learning Platforms — LargeLeading
81.4
Technology
8
Omnichannel & Bricks-and-Clicks Retail — EnterpriseLeading
81
Retail & Consumer
9
Superannuation & Wealth Management — EnterpriseLeading
80
Technology
10
Marketplace Sellers (Amazon AU, eBay, Catch) — LargeLeading
79.9
Retail & Consumer
How does your NSW business compare?
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