Foundations
3 modules~39 min totalData & Tracking Foundations
Three modules that take you from "I have Google Analytics somewhere" to understanding what your data means, how it gets there, and where to look. Complete these before moving to Practitioner.
1
Why Tracking Matters
15 minWhat measurement actually means, why most businesses get it wrong, and the real cost of flying blind.
What measurement means and why most businesses get it wrongThe real cost of bad dataEvents, conversions and the metrics that matterUTM tagging and campaign tracking
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2
How Tracking Gets On Your Site
12 minGTM, pixels, tags and consent. How tracking code actually works and how it ends up on your pages.
What Google Tag Manager is and why it existsHow pixels fire: pageview vs event tagsHardcoded vs tag-managed trackingThe consent layer and when tags don't fire
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3
Reading GA4 Without Drowning
12 minChannels, devices, locations, events. The GA4 navigation you need before anything else makes sense.
What channels are and what each one meansDevices, locations and audience basicsThe event model: everything is an eventKey reports and what to ignore
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KNOW
Data Foundations Assessment
Complete all three modules to unlock the assessment. Pass to reach Practitioner.