Webinar
Content MarketingAlso: Online Seminar · Virtual Event · Web Seminar
Quick definition
A webinar is a live or recorded online presentation or workshop attended by a remote audience. In marketing, webinars attract high-intent prospects willing to invest time in learning — making them strong lead generation and nurture tools.
Where it shows up in the data
What it actually means
A webinar is an online event — usually 30 to 90 minutes — where a presenter or panel delivers education, insight or a demonstration to a registered remote audience. From a marketing perspective, webinars are high-intent lead generation tools: the willingness to register and attend separates genuinely interested prospects from casual content consumers. Webinar registrants provide an email address, attend a scheduled event and often interact through Q&A — all strong buying intent signals. Combined with a structured follow-up sequence, webinars can be significant pipeline generators, particularly in B2B professional services, SaaS and education markets.
Someone who gives you an hour of their time is a different quality of prospect than someone who clicked an ad.
The Australian context
Australian B2B audiences respond well to webinars with specific, technical content — regulatory changes, industry data, practical how-to content. Generic 'thought leadership' webinars see lower attendance rates. Topics tied to current Australian market conditions (rate changes, privacy law, industry-specific regulations) consistently outperform evergreen topics in registration numbers.
Related terms
Common questions
About New Rebellion
New Rebellion is a marketing intelligence consultancy. We build tools, score Australian businesses on how their marketing actually performs, and publish Debrief every day. This dictionary is part of how we work in the open.
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