Australian Made logo rules
Australian Business & ComplianceAlso: Australian Made logo · Green and gold kangaroo logo
Quick definition
The Australian Made logo is the green and gold kangaroo, a certified trademark that signals a product is genuinely made or grown in Australia. It is administered by a not-for-profit, and businesses must register and meet the origin criteria to use it. For marketers it is a recognised shortcut for provenance, but only for products that qualify and licence it properly.
How it varies across Australia
The kangaroo logo is one of the most recognised trust marks in the country, which is exactly why it is protected. Brands that licence it gain instant, credible provenance. Brands that fake a similar mark or imply certification they do not hold get the opposite, a misleading-conduct problem and a trust hit.
See how provenance and trust signals vary across Australian industries →What it actually means
The Australian Made logo, the green and gold kangaroo in a triangle, is a certified country-of-origin trademark. It is administered by a not-for-profit organisation that licences its use, and it exists to give shoppers a single, trusted symbol that a product genuinely meets Australian origin criteria.
Using it is not a matter of self-declaration. A business has to register with the administering body, demonstrate that its product qualifies under the relevant origin standard, such as being made or grown in Australia, and licence the mark. The criteria align with the country-of-origin claim tests in consumer law, so the logo is essentially a verified, recognisable shorthand for a claim you would otherwise have to make and substantiate yourself.
That verification is the point. Because the mark is certified and protected, shoppers can trust it more than a brand simply saying it is Australian. For marketers that makes it a powerful provenance asset, a recognised symbol that does the persuasion in an instant.
The flip side is that the mark cannot be borrowed. Using the logo without a licence, or using a confusingly similar kangaroo-style symbol to imply certification you do not hold, is both a trademark issue and misleading conduct under consumer law. The value of the mark comes from the fact that it is controlled, so the rules protecting it are what make it worth using.
The kangaroo works because it is earned. Imitate it without the licence and you inherit the suspicion instead of the trust.
How it shows up
The logo shows up as a licensed certification mark on qualifying products. The check is binary: either you have registered, qualified and licensed the genuine mark, or you have not and cannot use it. Risk shows up in any kangaroo-style symbol or wording that implies certification the brand does not actually hold.
The Australian context
The Australian Made logo and its kangaroo symbol are specific to Australia and among the most recognised trust marks in the local market. The licensing scheme and the protection of the mark are distinctly Australian features. For brands selling into Australia, it is a uniquely strong provenance shortcut, and one that imported or borderline products cannot legitimately borrow without meeting the criteria and licensing it.
Where people get this wrong
Related terms
Common questions
What is the Australian Made logo?
The green and gold kangaroo in a triangle, a certified country-of-origin trademark signalling a product is genuinely made or grown in Australia. It is administered by a not-for-profit that licences its use, and it is one of the most recognised trust marks in the market.
Can any Australian business use the logo?
No. A business must register with the administering body, show its product meets the origin criteria, and licence the mark. It is a verified certification, not a self-declaration, which is what makes it trustworthy to shoppers.
Does Australian ownership qualify a product for the logo?
Not by itself. The criteria are about where the product is made or grown, not who owns the company. An Australian-owned brand manufacturing overseas does not qualify for the made-in-Australia mark.
What if I use a similar kangaroo symbol instead?
Using a confusingly similar mark to imply official certification you do not hold is misleading conduct under consumer law, just like using the real logo without a licence. The implication of certification is what creates the breach.
About New Rebellion
New Rebellion is a marketing intelligence consultancy. We build tools, score Australian businesses on how their marketing actually performs, and publish Debrief every day. This dictionary is part of how we work in the open.
How we think →