AI & Generative Search Terms

Agent orchestration is the practice of coordinating multiple AI agents so they hand tasks to each other across tools and steps. One agent researches, another drafts, another checks...

AI citations are the source links an AI-powered search engine or large language model (LLM) includes when answering a query. When a tool like ChatGPT, Perplexity or Google AI Overv...

An AI crawler is an automated bot that reads your website so an AI system can either train on your content or cite it in a live answer. Named crawlers include GPTBot from OpenAI, C...

AI search is the shift from search engines that return a list of links to systems that read the web and answer your question directly. It covers the answers inside ChatGPT and Perp...

An AI Visibility Score is a number a vendor tool assigns to estimate how often and how prominently your brand appears in answers from AI assistants like ChatGPT, Gemini and Perplex...

An AI workflow follows a fixed path you designed, calling a language model at set steps to draft or classify something. An AI agent decides its own path, choosing which tools to us...

ChatGPT is an AI chat assistant made by OpenAI, built on a large language model. You type a question or instruction in plain English and it responds with written text: an answer, a...

Digital labour is the use of AI systems to perform work tasks previously done by people. It covers everything from software agents drafting emails to automated tools handling data...

Generative AI is a category of artificial intelligence that creates new content rather than just analysing existing content. Give it a prompt and it produces text, images, audio, v...

Google Gemini is Google's family of large language models and the AI assistant built on them, formerly called Bard. It matters most to marketers because Gemini is what powers the A...

Hallucination is when an AI language model produces output that sounds confident and coherent but is factually wrong, invented or misleading. The model does not know it is wrong. I...

A large language model, or LLM, is an artificial intelligence system trained on enormous volumes of text to predict the next word in a sequence. That simple mechanism, run at massi...

LLMs.txt is a proposed text file you place at the root of your website to help large language models (the AI behind tools like ChatGPT) find and understand your most important cont...

A marketing copilot is an assistive AI feature built into marketing software that helps you do a task faster while you stay in control. It drafts copy, suggests segments, or summar...

Model Context Protocol (MCP) is an open standard that lets AI models connect to external tools, data sources and software in a consistent way. Released by Anthropic, it defines how...

Perplexity is an AI answer engine. You ask a question and it gives a written answer built from live web sources, with citations linking to the pages it drew from. That citation beh...

Share of model is your brand's presence inside AI-generated answers relative to competitors. When someone asks ChatGPT, Gemini or Perplexity a question in your category, share of m...

A token is the smallest unit a large language model (LLM) processes when reading or generating text. Tokens are fragments of words, not whole words. Most English words are one or t...

A vector embedding is a way of turning text into a list of numbers that captures its meaning, so a computer can compare ideas rather than just match words. Two phrases that mean th...