A gated room your team signs into, running on a warehouse you own, built for your business rather than configured from a template.
Every industry’s numbers lie in a different place.
Find yours. The reporting is not broken, it is answering a different question to the one you are asking.
A form fill is not a lead. The channel with the loosest form wins every report you run.
Your platforms report gross and claim it three times between them. Returns and discounts land later.
Ninety days apart. The month your marketing worked and the month your revenue moved are never the same one.
No ad platform has ever seen your churn number, so it cannot tell you which channel brings people who stay.
Figures are illustrative and shaped to be plausible rather than precise. The argument is about which number is true, not about the size of any one of them.
The room is where you write down which one is true for you. Every number after that respects it.
Two seeded rooms are opening to walk through yourself, end to end, at your own pace.
Register for demo access →The first ninety days.
Ninety days before either of us would call it working or not. Your side of it is deliberately small. Ours is not.
A marketing function is four jobs stacked on top of each other.
The room already does the bottom two. Most of the category stops at the first one. We will tell you which one you are buying today.
- Every source in one place, on a warehouse you own.
- Rebuilds channel grouping that platforms get wrong, so the account looks like what it is.
- Reconciles numbers that disagree and says so when it cannot.
- Sizes an opportunity in dollars rather than in clicks.
- Surfaces what is quietly not working before anyone goes looking.
- Puts a recommendation next to the working, so a person can disagree with it.
- Pause, enable and change budgets across platforms from one place.
- Everything lands paused, capped, reversible and written to a log nobody can edit.
Nobody hires one person who does all of this.
Our own salary guide makes you pick one craft, because that is how hiring works. A coordinator who runs paid media does not run SEO. Neither of them keeps the warehouse underneath. So the comparison was never one hire, it was whatever size your function actually is.
This is not an argument about whether to have people. It is about where this particular work falls between them.
Total cost of employment: median base salary from our own published bands, plus 12% superannuation. Before recruitment, tooling, leave loading or the three months it takes anyone new to be useful. Every rounding goes against us.
That is the floor, not the price. What moves it is how many sources the room has to hold and how much of the work we run rather than hand over.
You are already paying for the function. The room does not replace it, it makes it tighter. The same people, with the arguing about whose number is right taken out of their week.
Salaries are total cost of employment, at the median of our own published bands. Before recruitment, tooling or the three months it takes anyone new to be useful. The salary guide shows the full bands.
Not the whole of any of those jobs. The part of them that is asking your data a question and getting a straight answer.
We are building the manager layer now. The room says what it would do and why, so the team decides faster rather than decides less.
We are building up that list, not down it. The intent is that a room eventually carries the reporting load of a function rather than the reporting load of a role, so the people you have get to do the work you hired them for. That is the whole company plan and it is written down.
Read the vision →Tell us what your team is stuck on.
We will tell you whether a room fixes it and roughly what it would take. Sometimes the honest answer is that it does not.