Everything a room can do.

Two-level tracking health per platform: does analytics see the channel, what share of campaigns attribute by ID

UTM ladder, match and hygiene views, rollups by convention

A known-limitations list: every metric break, contamination window and double-count trap labelled in product

Canonical geo map: country alias, label, region and regulator normalised identically everywhere

Boost-versus-organic classification on social spend

Editable brand term rules and campaign rules, one definition used by every surface

Server-side money redaction and region clamp per user, never CSS

Channel reclassification across every report with a toggle between the platform's view and the corrected view

Campaigns joined to results by ID instead of by name

What analytics captures checked every month against what the CRM records

Cross-platform command centre: Google, Meta, TikTok, Microsoft, Reddit, X in one view with trend

Per-campaign drawer: timing, day of week, onsite outcomes, ads inside it

Movers view across platforms

Pacing against plan and against supplier budgets

Policy summary and flags per platform

Initiatives: group campaigns across platforms, merge, unmerge, rename, tag

PMax breakout

Audience compare and audience library across platforms

Geo and device cuts, country by campaign, geo funnel

Changes log

Coverage view

Targets per platform, region and metric, editable in the room

Notes on the numbers, attached to the period

Commercial funnel and unit economics, stages defined per client

Finance-grade workbook export: platform by country crosstabs, month by month, in the client's finance layout

Bills by account, reconciled, emailed monthly

Supplier budget and supplier map

End-of-month editions per region, generated

Google video retention by country

Channel reach view

Rule engine flags waste daily, one-click apply or dismiss

Pause, enable and budget change from the room with dry run default, caps, allowlist, daily limits, kill switch, one-click revert, an append-only log of every change, daily reconciliation, independent security review

GTM write proxy: gated pause and enable with server-side attribution

Campaign factory: briefs, assets, keywords, ad text, approvals, build proxy to the platformIn build

Budget moves between campaigns on rules you set and inside caps. Every move logged with who and why, inside a cap you set

Bid and target changes proposed with the reason and applied only on your yes

Search terms reviewed daily with negatives proposed and applied in one click

Scheduled starts and stops with a check that every one ran

Hook rate, hold rate, retention curves with examples, skippable split

Creative verdicts and a learnings log with status

Copy pattern analysis across ads

Creative economics and post-click outcomes

Cross-platform creative library with images and video pulled in

Ad format gallery with mock-ups and a print-quality spec pack

Brief builder: Think, Feel, Do, channel picks auto-size specs, attaches to the ticketing tool

Landing page builder with brand assets, inline editing and export

Fatigue alerts when frequency climbs and response falls

One approved asset library with versions and usage rights

Whole-site behaviour: channels, pages, flows, funnel, events, form funnel, new versus returning, timing

Per-URL dossier, cohorts from a pasted list, search across the site

Annotations on every chart

Web KPI targets in the room

Pipeline health and cube status

Page demand view

Canonical first-touch view

Demographics by channel

Drop-off by field, by step and by channel

Page speed beside conversion rate for every page

Movers, drop clusters, drop queries

Cannibalisation detection

Topic clusters and content briefs

Migration recovery tracking

On-page issues, bands and technical targets in the room

Coverage and index-pair views

AI referrals, AI overview share, by engine, trend and geo

AEO citation probe, readiness grade, worklist and wins

SERP summary

Market detail, country profiles, competitor sets

Publication cohorts

Device trend by market

Search programme positions room

Keywords close to page one with the opportunity sized in dollars

A programme with KPI gates that only calls a task shipped when its gate is met

A curated keyword universe: clusters, rival sets and a planner. Refreshed monthly

Branded search as a time series by region

Brand queries, terms, position, day of week

Paid defence of brand terms and the outcomes of it

A quadrant of searches per thousand dollars of spend, with lag analysis

Market demand index rebuilt from a keyword basket

Brand benchmark

Market demand explorer with a so-what engine

Share of voice across search and social against named rivals month by month

Branded search lift around every offline burst by region

Category demand by product line against last year

Multi-account organic pulse, growth, engagement, cadence, top content

Boost detection, checklist and live boost view

Content intelligence and creative intelligence

Comment rules and actions, conversations, reply templates, DM summary

Attention-to-brand view

YouTube detail inside the social view

Social posts joined to sessions, sign-ups and sales

Creator posts tracked to traffic, sign-ups and sales

LinkedIn pages and ads beside every other channel

Best times and cadence by account from your own history

Budget builder: zones by months, scenarios, demand and brand beside the plan, plan versus actuals

Graph creator: any metric by any dimension from the warehouse, saved and shared

Report builder: templates, sharing, runs, schedules

Report engine: sixty plus section types, narrative, PDF and PPTX, branded email, approval, scheduled sends, reskinnable

Monthly editions per audience: regional, direct, partner, market status

Market rhythm: weekly acquisition versus plan by region and stage, event calendar, plays, goal fit

News desk: feeds, stories, sentiment, daily wrap generated hourly, newsletter cut

Journey tracker

Docs library rendered in the room

Audiences scoreboard, leaderboard, interests, stage outcomes, honest undercount disclaimers

Tier-aware navigation injected server side. Users never receive markup for surfaces they cannot access

Access profiles with view-as

Usage CRM: who viewed what, dwell, export, plus product analytics and an aggregate layer

Connection health per table and connector, manual pull

Freshness alerts: daily breach check and a Monday heartbeat

Whole-room translation on the fly

SSO, RLS deny-all, write-key separation, change logs, two independent reviews, monthly check ritual

Small human touches: a team icebreaker inside the room

History backfilled automatically with rollups refreshed on a schedule

Data residency chosen per room. Australian by default