Atlas / Other

K–12 Private Schools

Retention & Loyalty at 74.3. Data & Tracking at 49.9. That's the tension in K–12 Private Schools.
A 24.4-point gap between the strongest and weakest dimensions. The industry knows how to do one thing well and hasn't figured out the other. That imbalance costs money.
62.5
Marketing Score
#46
of 71 industries
#1
of 1 in Other
255075100DIG59.3ACQ50.8CON55RET74.3BRA72.2DAT49.9
This industry
Other avg
All-industry avg

This industry's radar is spiked: strong on Retention & Loyalty (+11.7 vs average) but pulled in on Data & Tracking (-7.6). A spiky profile means the capability is there but it's concentrated. The risk is that strength in one area masks weakness in another until revenue starts telling you otherwise.

Dimension Breakdown

Digital Maturity15% weight
67th of 71. Mid-pack. Not broken, not competitive.
59.3
#67-6.6 vs avg
avg 65.9
Show insightMedium band
Acquisition Performance20% weight
70th of 71. Critical gap given 20% weighting.
50.8
#70-11.9 vs avg
avg 62.7
Show insightMedium band
Conversion Efficiency20% weight
69th of 71. Weight: 20%. Median territory.
55
#69-8.1 vs avg
avg 63.1
Show insightMedium band
Retention & Loyalty30% weight
3rd of 71. Retention carries 30% of composite.
74.3
#3+11.7 vs avg
avg 62.6
Show insightHigh band
Brand & Positioning12% weight
6th of 71. Weight: 12%.
72.2
#6+7.9 vs avg
avg 64.3
Show insightHigh band
Data & Tracking3% weight
66th of 71. Weight: 3%. Lowest priority but highest leverage.
49.9
#66-7.6 vs avg
avg 57.5
Show insightLow band
#46
of 71 industries

Mid-table. Not broken, not exceptional. The businesses that invest in their marketing here will see disproportionate returns because their competitors aren't.

74.3
Retention & Loyalty

+11.7 versus the national average of 62.6. This is where the industry has invested. The question is whether it's investing enough everywhere else to capitalise on that strength.

Dimension Weights
Dig 15%
Acq 20%
Con 20%
Ret 30%
Bra 12%

This industry keeps its customers but struggles to find new ones. Retention at 74.3 says the product or service is good. Acquisition at 50.8 says nobody knows about it. The marketing problem here isn't quality. It's visibility.

This industry keeps its customers but struggles to find new ones. Retention at 74.3 says the product or service is good. Acquisition at 50.8 says nobody knows about it. The marketing problem here isn't quality. It's visibility.

Where you sit in Other

#1
K–12 Private Schools
62.5

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K–12 Private Schools scores 62.5 on average. That's one number across 6 dimensions. Your number will be different, and the breakdown will tell you exactly where to invest and where to stop wasting money.

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Keep Exploring

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Same pattern — High Retention, Low Acquisition
Head to head

Closest composite scores to K–12 Private Schools (63).